Business Administration Courses: Fall 2023
Management
MGT 501: The Global Competitive Framework
3 Credit Hour(s)
Success in the global marketplace depends first upon understanding international economic and business developments, and then applying this knowledge to the process of gaining a global competitive advantage. This course examines the evolving competitive characteristics of the global economy, including the new World Trade Organization (WTO) rules, technological development, the globalization of business activities, the advent of specific regional trading blocs, the rise of newly industrializing nations as major competitors in selected industries, and the various ways industries develop and sustain international competitiveness. Students examine these issues by exploring the effects on business decision making of key economic and business concerns in the United States, the European Union, the Centrally Planned Economies, and Japan and the Pacific Basin region (including China). (GR)
MGT 502: Ethics for Professionals in a Multicultural World
3 Credit Hour(s)
As business becomes increasingly internationalized and a global economy further develops, ethical issues that affect business in the international arena have also become of increasing importance. This course specifically addresses the following moral and ethical issues: employment practices and policies, consumer protection, environmental protection, political payments and involvement, and basic human rights and fundamental freedoms. Special emphasis on ethical requirements will be the focus for accounting students. Case study analysis, videos and guest speakers will provide the student with an increased understanding and sensitivity to these issues. (GR)
MGT 503: Comparative Management
3 Credit Hour(s)
This course serves as an introduction to the field of international organizational behavior and management. It presents the material from a global rather than from a North American or Western European perspective. It views culture not only as important for understanding other societies and managing organizations, but as a major cause of much behavior in organizations, specifically addressing how technology, strategy, size and goals of an organization relate to culture. Finally, it attempts to improve a student's interpersonal behavior concerning the cultural variations found in international organizations. (GR)
MGT 504: Operational and Technology Issues in Global Business
3 Credit Hour(s)
This course instructs students on how manufacturing and service operations can support a global strategy. Course topics will include supply chain network design and management from incoming raw materials to final product delivery. Capacity planning, inventory, outsourcing, information technology, sustainability, risk management and recent trends will be discussed. (GR)
MGT 650: Directed Research
3 Credit Hour(s)
This course is the last course taken by the student in the MS - International Business program. All other course work must be complete. The student will be assigned a faculty mentor by the director of the program based upon the specific area of study the student wishes to undertake. In close consultation with the faculty mentor, the student will develop a thesis in the form of a case study, a management consulting report, or a theoretical research study. The work generated in this course needs to be approved by graduate program faculty at various stages. The student will be provided more detail on this process by the faculty mentor. (GR)
Marketing
MKT 507: Strategic Planning for the International Market
3 Credit Hour(s)
This course lays out the competitive orientation and strategies for initial entry, market expansion, and integration of international marketing operations. The course reviews current market opportunities and competitive conditions at the global, regional, and national levels. The student learns how to successfully participate in both emerging markets and regional economic blocs such as APEC, ASEAN, EU, EFTA, NAFTA, MERCOSUR. Participants use case study analysis to develop their skills in analyzing and formulating international marketing initiatives. (GR)
MKT 611: Regional Business in Latin American Countries
3 Credit Hour(s)
This course is devoted to discussing various topics relevant to a specific geographic region, including trade and business environments, political stability, and case analysis of selected business ventures in the region. In addition to coursework, participants produce an independent research project designed to be applied in some facet of their current or future work in a specific region. Students are encouraged to look at global business issues in new and innovative ways. (GR)
MKT 613: Regional Business in the Pacific Rim
3 Credit Hour(s)
This course is devoted to discussing various topics relevant to a specific geographic business. Each course is devoted to discussing various topics relevant to a specific geographic region, including trade and business environments, political stability, and case analysis of selected business ventures in the region. In addition to coursework, participants produce an independent research project designed to be applied in some facet of their current or future work in a specific region. Students are encouraged to look at global business issues in new and innovative ways. (GR)
MKT 614: Regional Business in the European Union
3 Credit Hour(s)
This course is devoted to discussing various topics relevant to a specific geographic business. Each course is devoted to discussing various topics relevant to a specific geographic region, including trade and business environments, political stability, and case analysis of selected business ventures in the region. In addition to coursework, participants produce an independent research project designed to be applied in some facet of their current or future work in a specific region. Students are encouraged to look at global business issues in new and innovative ways. (GR)
MKT 615: Consumer Behavior
3 Credit Hour(s)
How and why do consumers behave as they do? How can consumer decision making be understood when there are so many variables to consider? This course answers these questions by providing students with the fundamental theories underpinning consumer behavior and understanding of how consumer behavior concepts can be applied to marketing management, to our roles as consumers, and to everyday life. Additionally, concepts, theories and principle from the social sciences will be employed to extend understanding of how consumers acquire and consumer goods, services, and ideas. Students will learn how and why consumers behave by examining how they use products to define themselves and how that self-concept affects their attention to and perception of products, their motivations to purchase, their awareness of and attitudes towards brands, products, and advertising, their choices of products, and their levels of customer satisfaction and brand loyalty. (GR)