Entrepreneurship Courses: Fall 2023



Entrepreneurship

ENTR 201: The Entrepreneurial Mindset

3 Credit Hour(s)

Fulfills core competency: Critical Thinking and Problem Solving. This course is the first of three required core courses in the entrepreneurship minor. This course identifies and analyzes the values, abilities, and personal attributes of successful entrepreneurs. Students will be introduced to the basic concepts of creativity and innovation, problem solving and brainstorming, opportunity recognition, effective written, verbal and non-verbal communication, new idea development and entrepreneurship as it relates to artistic industries, for-profit, not-for-profit, and social ventures. Through the development of an original business concept and case study analysis, students will explore and develop the entrepreneurial mindset. (UG)


ENTR 301: The Entrepreneurial Skill Set

3 Credit Hour(s)

Fulfills core competency: Critical Thinking and Problem Solving. ENTR 301 is the second of three required core courses in the entrepreneurship minor. This class addresses the unique entrepreneurial experience of conceiving, developing, and evaluating an entrepreneurial venture. Building off the skills gained in ENTR 201, students will be guided through a development process focused on creative problem solving, targeted inquiry, analysis of related ventures and appreciation of visual content to develop a fully conceived original venture presentation and a corresponding report. (UG)


ENTR 315: Strategy, Concepts and Applications

3 Credit Hour(s)

Cross listed as BA 315.The course introduces students to key strategy concepts and tools, emphasizing the value and process of strategic management including techniques for crafting strategy. Students will explore competitive advantage and competitive sustainability, organizations' internal and external environments using SWOT, SOAR, and PESTEL analyses, goal setting, and recognized competitive strategies. Students will effectively diagnose a situation and apply strategic analysis while working through cases about actual for-profit or not-for-profit companies or industries. Prerequisite: either MKT 209 or ENTR 201. (UG)


ENTR 401: Entrepreneurship in Action

3 Credit Hour(s)

Fulfills core competency: Critical Thinking and Problem Solving. This course is designed to explore entrepreneurial and business competencies by interconnecting ideas and objectives, through practical experience of assessing, planning, implementing, measuring and controlling a new venture within the context of Western New York. Students will apply their knowledge of best practices, problem solving, and strategic planning on real entrepreneurial scenarios directly linked to Western New York. Students will be introduced to the many components that make up a local entrepreneurial ecosystem. The course is relevant to entrepreneurs from all disciplines who want to develop an entrepreneurial venture in realistic terms, or to develop new ventures inside existing organizations. It is also relevant to students who are interested in pursuing social ventures, establishing non-profit organizations and creating a venture with a strong mission. Prerequisites: ENTR 201 and ENTR 301. (UG)